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My Services

About My Background

 

Thank you for taking the time to review my profile.

 

I bring a unique combination of project management leadership and emerging digital marketing experience, with a focus on driving cross-functional initiatives that require both structure and creativity.

 

I have 12+ years of experience in corporate project, program, and portfolio management, including roles at companies such as Wells Fargo and Matson Navigation Company, where I received strong performance reviews for leading complex initiatives and delivering results.

 

At Matson Navigation, I also stepped into a more creative role as a marketing champion for the Technology Innovation Team, where I co-produced the Innovation Team Newsletter—an experience that sparked my growing interest in marketing and storytelling.

 

Transition into Marketing and Entrepreneurship

 

In 2017, I took a leap into entrepreneurship and founded my own LLC focused on building and monetizing digital platforms.

 

This included:

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  • Launching a wellness brand and studio with a hybrid (onsite + online) model

  • Developing websites and digital experiences

  • Exploring social media marketing and online sales strategies

 

While some ventures were impacted by COVID, the experience deepened my understanding of digital marketing, branding, and customer engagement.

 

More importantly, it provided hands-on experience and confirmed a strong passion for marketing—especially collaborating with creative teams and supporting their work through structured program management.

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Blending Project Management with Marketing

 

Following my entrepreneurial experience, I returned to corporate project management, including a consulting role at Visa Inc. within their Cybersecurity organization.

 

At the same time, I continued consulting independently—building websites and supporting digital marketing efforts.

 

Through these combined experiences, I developed a clear focus:

 

I thrive at the intersection of project management and marketing—bringing structure to creative and growth-focused work.

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Current Focus: Marketing Project Management

 

Today, I am focused on roles where I can apply both my project management expertise and passion for marketing.

 

I’m particularly interested in opportunities involving:

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  • Marketing and growth initiatives

  • Go-to-market execution

  • Cross-functional collaboration across marketing, product, and analytics

  • Marketing operations and process improvement

 

I bring a structured, stakeholder-focused approach to marketing work—ensuring alignment, clarity, and consistent execution.

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Ongoing Development

 

To further strengthen my skills, I am:

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  • Pursuing a bachelor’s degree in digital marketing

  • Continuing to build hands-on experience in branding, content, and digital strategy

  • Applying a project management mindset to creative and growth-focused work

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Closing

 

My goal is to contribute as a Marketing Project Manager—helping teams align, execute effectively, and deliver meaningful results.

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© 2024 by Alicia Lerrigo. 

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