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I help organizations turn ambitious ideas into structured, sustainable execution.

About Me

I thrive at the intersection of strategy, marketing, and cross-functional execution—bringing clarity, structure, and momentum to complex initiatives.

With 15+ years of experience in project, program, and portfolio management, I’ve led enterprise initiatives across fintech, cybersecurity, healthcare, SaaS, and startup environments, partnering with organizations including Visa, Wells Fargo, and Matson Navigation. My background combines technical program leadership with customer-focused marketing and go-to-market coordination, helping teams align priorities, communicate clearly, and execute effectively in fast-moving environments.

Throughout my career, I’ve worked closely with product, engineering, marketing, operations, and executive stakeholders to support initiatives involving digital platforms, APIs, cybersecurity programs, organizational transformation, and customer engagement. I’m especially skilled at translating complex ideas and business goals into structured, actionable programs that support both operational success and customer value.

In 2018, my passion for wellness, education, and community led me to co-found Three Trees Enterprises, a wellness education center and event space based in Marin County. Building and growing a business through periods of rapid change expanded my experience in digital marketing, audience engagement, content operations, partnerships, and growth-focused marketing systems. It also strengthened my approach to adaptability, communication, and human-centered leadership.

Today, I’m focused on opportunities where strategy, collaboration, and execution intersect—particularly within product marketing, marketing operations, go-to-market coordination, and cross-functional program leadership roles.
 
Areas of interest include:

• Product Marketing & Go-to-Market Strategy
• Marketing Operations & Process Optimization
• Cross-Functional Collaboration Across Product, Marketing & Technical Teams
• Customer Engagement & Lifecycle Communication
• Agile Program Delivery & Organizational Transformation
• Stakeholder Alignment & Strategic Execution

I’m especially drawn to organizations that value collaboration, clarity, innovation, and meaningful customer impact.
 
Thank you for visiting, and I look forward to connecting.
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© 2026 by Alicia Lerrigo. 

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