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Alicia Lerrigo, PMP
All Posts


What Earning My PMP Taught Me: Why I Belong in Marketing Project Management
When I earned my PMP certification, I expected to sharpen my project management skills. What I didn’t expect was how clearly it would reinforce something I’d already been discovering: the work I’m most energized by sits at the intersection of strategy, creativity, collaboration, and execution—which is exactly why I’m pursuing marketing project and program management. The PMP didn’t teach me how to lead teams or manage stakeholders from scratch. I’ve spent more than 18 years d

Alicia Lerrigo
3 min read


Why Alignment Breaks Down in Cross-Functional Product Teams—and How to Fix It
Why alignment often breaks down in cross-functional product teams and how improving clarity, communication, and shared goals can drive better product and marketing outcomes. Why Alignment Matters More Than Strategy Alignment is one of the most common challenges in cross-functional product teams. Even when teams have strong talent and a clear strategy, a lack of alignment can slow execution, create friction, and impact outcomes. In cross-functional product teams, alignment isn

Alicia Lerrigo
3 min read


Why Trust and Respect Matter in Cross-Functional Product Teams
In cross-functional product teams, success isn't just driven by strategy or execution—it's driven by how effectively people collaborate under pressure, ambiguity, and competing priorities. Trust and respect are not just cultural ideals; they are operational necessities that enable teams to move quickly, make better decisions, and deliver meaningful outcomes for customers.

Alicia Lerrigo
3 min read


Growth Marketing Lessons I Learned Building (and Pivoting) a Wellness Business
Growth is Thrilling, But Discipline is King Growth is undeniably exciting—especially in the early days, when momentum builds, people get energized, and opportunities start to stack up. There's a palpable energy that makes you feel unstoppable. But my personal journey of building a wellness and training business taught me profound insights into growth strategy: growth without disciplined strategy and thoughtful resource management can unravel a business just as quickly as it b

Alicia Lerrigo
4 min read
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