Marketing Operations, Content Programs & Community Engagement Portfolio

Overview

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• Created and scaled a wellness community and educational platform supporting practitioners, events, content programs, and customer engagement initiatives.

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Challenge

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• Build a sustainable wellness business while creating operational systems that could support community growth, practitioner collaboration, and recurring programming.

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What I Led

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• Content strategy and communications

• Editorial calendars and newsletters

• Event promotion and community engagement

• Practitioner marketing support

• Operational workflows and planning systems

• AI-enabled process improvements

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Results

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• Established a multi-practitioner wellness community

• Built repeatable content and communications processes

• Created scalable systems supporting ongoing engagement and program delivery

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Challenge

Transform two subject matter experts' leadership and law enforcement experience into a scalable training program for first responders.

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What I Led

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• Program strategy and operational leadership

• Brand development and website creation

• Stakeholder coordination and project management

• Curriculum production and visual design

• Communications, launch planning, and content operations

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Results

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• Built and launched the PARC brand, website, training curriculum, and marketing platform from concept to market

• Coordinated cross-functional development of a 90+ page educational program and supporting content ecosystem

• Supported two conference presentations at PORAC, driving attendee registration and revenue generation

• Created scalable content production, review, and approval workflows across multiple contributors and stakeholders

• Developed operational systems that enabled consistent program delivery, communications, and audience engagement

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​Overview

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• Led modernization and communications transformation for a 50-year-old nonprofit community organization.

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Challenge

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• Improve visibility, member engagement, communications effectiveness, and fundraising capacity while modernizing outdated processes.

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Programs & Systems Built

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• Rebranding initiative

• Communications strategy

• Event promotion processes

• Volunteer engagement programs

• Stakeholder communications

• Governance workflows

• Planning calendars

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Results

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• Increased organizational visibility and engagement

• Improved operational coordination

• Supported initiatives that contributed to $100K+ in organizational development funding

Overview
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Developed and launched a digital commerce and content platform for visionary artist Robert Mertens, transforming a large body of original artwork into a scalable online business, community engagement, and customer experience ecosystem. Managed strategy, website development, content architecture, product catalog design, marketing operations, promotional campaigns, and launch planning.
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Challenge
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Robert had an extensive portfolio of visionary artwork but lacked a structured digital presence, sales strategy, product architecture, and operational systems to support audience growth, community engagement, and online sales. The project required translating hundreds of artistic assets into a cohesive customer experience while balancing creative vision, technical implementation, and business objectives.
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Programs & Systems Built
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• Designed website architecture, content strategy, and customer journey using Wix

• Created content taxonomy and gallery structure across multiple art collections and themes

• Developed e-commerce strategy including limited editions, open editions, digital products, and artist proofs

• Built marketing operations framework including email campaigns, promotional launches, editorial planning, and social media strategy

• Established inventory, fulfillment, pricing, and product management processes

• Led stakeholder planning, requirements gathering, project tracking, and launch coordination using structured project management practices

• Developed customer engagement concepts including collectors forums, membership experiences, educational content, artist storytelling, and promotional campaigns

• Managed ongoing optimization of user experience, SEO, analytics, and conversion pathways

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Results

• Successfully transformed a personal art collection into a structured digital business platform

• Launched an integrated website, product catalog, and marketing ecosystem

• Created scalable systems supporting content management, customer engagement, promotional campaigns, and future growth

• Established operational foundations for community building, online sales, practitioner partnerships, and recurring promotional initiatives