Operation JoyLab at Three Trees Wellness

Operation JoyLab at Three Trees Wellness

2019–2021

Collaborated with founder Michell Kawaja to launch and promote Operation JoyLab through Three Trees Wellness, supporting program marketing, community engagement, event enrollment, and brand visibility.

Community Wellness Programs

Challenge

Introduce a new experiential wellness program to the community and clearly communicate the value of movement-based emotional wellness practices to prospective participants.

Results & Impact

Successfully introduced Operation JoyLab to the Three Trees Wellness audience through multiple workshops, classes, and promotional campaigns, increasing awareness of movement-based wellness programming and strengthening practitioner-community engagement.

What I Led

Co-branding strategy, event promotion, website integration, enrollment management, content creation, practitioner partnership development, and community engagement initiatives.

Key Deliverables

Co-Branded Marketing Campaigns • Event Promotion • Website Integration • Enrollment Support • Practitioner Partnership Development • Community Outreach • Content Creation