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Alicia Lerrigo, PMP

Urban Spice Nutrition
2020–2021
Supported the creation of a nutrition-focused wellness platform that promotes coaching programs, cooking education, and healthy lifestyle transformation.
Nutrition & Health Coaching
Challenge
Present multiple nutrition services and educational offerings in a clear, engaging, and easy-to-navigate experience.
Results & Impact
Created a digital platform that supports client acquisition, program visibility, and long-term wellness engagement.
What I Led
Website organization, content structure, service positioning, and customer journey optimization.
Key Deliverables
Website Strategy • Content Organization • Service Architecture • Client Journey Design

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