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Alicia Lerrigo, PMP
PARC
Developed and launched the PARC brand, website, marketing assets, training materials, and operational framework supporting a first responder wellness and resilience initiative.
PARC was developed as a community-focused initiative designed to strengthen engagement, communication, visibility, and participation among members, stakeholders, and the broader community. The project required transforming a conceptual vision into a recognizable brand supported by digital infrastructure, messaging frameworks, and community-centered experiences.
The work included brand identity development, website planning, content strategy, communications systems, stakeholder engagement, and digital experience design. The resulting platform provided a foundation for ongoing growth while supporting community participation, organizational awareness, and long-term strategic objectives.
Challenge
PARC began as a concept requiring a clear identity, communication strategy, and digital presence capable of engaging diverse stakeholders and supporting future organizational growth.
What I led
Brand identity development, website planning, content strategy, stakeholder communications, community engagement initiatives, and digital platform design.
Key Deliverables
Brand Identity • Website Design • Content Strategy • Communications Framework • Community Engagement Planning • Digital Experience Design
Results & Impact
Successfully launched the PARC brand, established a professional digital presence, created foundational communication systems, and developed strategic assets to support future community growth and engagement.
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