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Alicia Lerrigo, PMP
Robert Mertens Art of Wellness
Transformed a personal wellness and artistic practice into a structured digital brand with supporting content, programs, and community engagement initiatives.
Robert Mertens Art of Wellness is a personal wellness brand built around coaching, education, and transformational experiences designed to support personal growth and wellbeing. The project focused on translating Robert's vision, expertise, and philosophy into a cohesive digital experience that could clearly communicate his services and connect with prospective clients.
The work included website planning, content strategy, brand positioning, messaging development, and service organization. The resulting platform provided a professional online presence that reflected Robert's unique approach while supporting visibility, credibility, and client engagement.
Challenge
Create a cohesive digital presence capable of communicating a highly personal wellness philosophy while clearly presenting services and establishing professional credibility.
What I led
Website planning and strategy, content architecture, messaging development, brand positioning, and digital experience design.
Key Deliverables
Website Architecture • Content Strategy • Messaging Framework • Brand Positioning • Service Organization • Digital Experience Design
Results & Impact
Established a professional online presence that effectively communicated Robert's wellness philosophy, improved service visibility, and created a stronger foundation for client engagement.
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