JoyLab @ Three Trees

2019–2021

Collaborated with founder Michell Kawaja to launch and promote Operation JoyLab through Three Trees Wellness, supporting program marketing, community engagement, event enrollment, and brand visibility.

Challenge

Introduce a new experiential wellness program to the community and clearly communicate the value of movement-based emotional wellness practices to prospective participants.

What I led

Co-branding strategy, event promotion, website integration, enrollment management, content creation, practitioner partnership development, and community engagement initiatives.

Results & Impact

Successfully introduced Operation JoyLab to the Three Trees Wellness audience through multiple workshops, classes, and promotional campaigns, increasing awareness of movement-based wellness programming and strengthening practitioner-community engagement.

Key Deliverables

Co-Branded Marketing Campaigns • Event Promotion • Website Integration • Enrollment Support • Practitioner Partnership Development • Community Outreach • Content Creation