Three Trees Lifestyle

2018–2021

Created and launched a curated wellness lifestyle e-commerce brand featuring apparel, accessories, jewelry, and mindful living products.

Challenge

Create a cohesive wellness lifestyle brand that translated the Three Trees mission into a curated retail experience while managing product sourcing, merchandising, photography, and e-commerce operations.

What I led

Brand strategy, product sourcing, merchandising, e-commerce management, website design, product photography coordination, inventory organization, and marketing support.

Results & Impact

Successfully launched and managed an online wellness lifestyle shop featuring multiple product categories, strengthening brand visibility and creating an additional revenue channel beyond wellness services and events.

Key Deliverables

E-Commerce Strategy • Product Merchandising • Brand Development • Online Store Design • Product Catalog Management • Product Photography • Marketing Assets