Alicia Lerrigo

Why alignment often breaks down in cross-functional product teams and how improving clarity, communication, and shared goals can drive better product and marketing outcomes. Why Alignment Matters More Than Strategy Alignment is one of the most common challenges in cross-functional product teams. Even when teams have strong talent and a clear strategy, a lack of alignment can slow execution, create friction, and impact outcomes. In cross-functional product teams, alignment isn’t just about...

In cross-functional product teams, success isn't just driven by strategy or execution—it's driven by how effectively people collaborate under pressure, ambiguity, and competing priorities. Trust and respect are not just cultural ideals; they are operational necessities that enable teams to move quickly, make better decisions, and deliver meaningful outcomes for customers.

When I earned my PMP certification, I expected to strengthen my project management skills. What I didn’t expect was how clearly it would reinforce the kind of work I’m most energized by: bringing structure, alignment, and momentum to complex cross-functional initiatives. Throughout my career, I’ve worked across enterprise technology, operations, marketing, and organizational transformation environments. While the industries and projects varied, the work I found most meaningful consistently...