Alicia Lerrigo

Why alignment often breaks down in cross-functional product teams and how improving clarity, communication, and shared goals can drive better product and marketing outcomes. Why Alignment Matters More Than Strategy Alignment is one of the most common challenges in cross-functional product teams. Even when teams have strong talent and a clear strategy, a lack of alignment can slow execution, create friction, and impact outcomes. In cross-functional product teams, alignment isn’t just about...

In cross-functional product teams, success isn't just driven by strategy or execution—it's driven by how effectively people collaborate under pressure, ambiguity, and competing priorities. Trust and respect are not just cultural ideals; they are operational necessities that enable teams to move quickly, make better decisions, and deliver meaningful outcomes for customers.

When I earned my PMP certification, I expected to sharpen my project management skills. What I didn’t expect was how profoundly the process would reinforce something I had already been discovering over the last several years: the work I’m most energized by sits squarely at the intersection of strategy, creativity, collaboration, and execution. This profound realization is precisely why I’m now passionately pursuing a career in marketing project and program management. The PMP didn’t suddenly...